Most Digital Agencies Have It Wrong!
THEY DON’T FOCUS ON REVENUE
Number 1 rankings, page likes, SEO and page views are all very well but if those visitors to your website are not turning into money, then what is the point. The only metric that’s impotant to us is how much revenue and profit we can drive to your business.
We start off by analysing your business to define the areas that require improvement and then we create a strategy to increase your revenue.
Before we actually start working together we will show you what you can expect and how much money that course of action will make for your business based on a conservative, moderate or aggressive campaign. The next step is to outline precisely what milestones need to be hit to achieve those revenue objectives.
(Search Engine Optimisation)
Our broad spectrum of SEO services has helped our clients achieve 100’s of Google & Bing page 1 positions.
If you are not using video as part of your marketing strategy then you are not hitting your target audience effectively.
Are You Interested In a Results Driven Measurable
Approach To Increasing Your Revenue?
SEO, Paid Advertising, Social Media & Search Discovery
The days are long gone where you might have a fabulous product or service and expect that people will discover you. It’s all about stories and you have to have a great one to tell.
You must endeveour to produce an encounter that will totally immerse the buyer in your brand.
Buyers are always searching to be inspired. They want to buy into your view of the future and they want to feel a similar passion you have for your service or product.
Web Site Design And Conversion Optimisation Services
We design client web sites to sell.
Even before we introduce our designers to a project we instruct our conversion analysts to crunch the numbers then analyse your business, conduct user research and then turn those findings into wireframes. These wireframes establish the structure, layout and messaging.
Once completed then our designers come into the project and make the website look amazing by coming up with ways to delight the user and make it a great experience. It’s also worth noting that our designers are conversion optimisation specialists.
We understand fully what is required to get a website ranked and how to define a search strategy that will grow with all types of businesses.
Many people believe that the only search engine worth ranking in is Google. While it is the biggest search engine, Bing & Yahoo should not be ignored as places where you also need to have your website rank.
Why SEO Cheshire?
Once we start working together to get your website to page one of Google, then you will have quality targeted traffic coming to your site.
Our SEO Process
Now the process all starts with keyword research. This process involves thorough research of your market resulting in the discovery of long tail and short tail keyword phrases that your business needs to target.
Once we understand the keyword phrases that your website needs to be ranked for, we then move onto analysing your major competitors in all three major search engines (Google Bing & Yahoo). We constantly monitor any changes that your competition make and then fine tune your strategy to get the results that you need.
Web Site Optimisation (otherwise know as On-Site)
Your website page titles, the website page descriptions and H1, H2 and H3 tags must tell Google, Bing & Yahoo what your web page is all about. If the search engines do not know what your page is about then how do they know where they can rank it.
Now content management goes hand in hand with website optimisation. If you do not have the correct content on your website that your target audience is searching for then, you will be dead in the water. During this process, we will modify your content or even replace it with copy that is both informative and engaging.
One of the essential parts of any search engine optimisation strategy is link building. All links to your web pages must come from websites that the search engines believe to be relevant to your product, service and brand. We only use natural link building techniques when adding links to your web pages.
In the words of Peter Drucker “what gets measured, gets managed” To this end we use analytics software so that we can establish which marketing efforts are working so that we can build on that foundation.
Our Ongoing Strategy
Once we get your web pages on page 1 of Google, then we keep them there by continuing to build quality on topic links from high domain authority websites, more content creations and also social
We continue to keep abreast of all the latest search engine algorithms for SEO Cheshire SEO Lancashire and SEO Yorkshire and then we modify our methods so that they are in line with those changes.
We are a ‘White Hat” Seo company and we always work within Google’s Webmaster Guidelines to make sure that everything is tickety-boo.