Responsive-designAt Clientstreams we design cutting-edge sites powered by the latest content management systems (CMS). Websites that enable clients to establish their brand presence online while making use of the latest tools and technologies to ensure their website delivers results.

We use a checklist that we utilise within our web design, which contains crucial elements. From a clear call to action to an abundance of white space, these are all common web design elements that users expect when they visit a website. Let’s take a look at all the crucial elements of web design.

1) Navigation

Navigation is essentially the GPS of your website. As such, every website needs navigation buttons or Nav bars that visitors can utilise when it comes to going where they need to go to get certain information or to do certain things. Usually this bar/button is located at the top portion of the website or along the left side portion of the website. The Nav bar should be simple to use and clutter free. When it’s all said and done Nav bars such as directional arrows, make the site more user friendly. And statistics demonstrate that the easier it is for people to navigate throughout your site, the higher the chance that they will remain longer and interact with said site.

2) White Space

Many people who write articles know that people will read a post that contains multiple small paragraphs, and avoid a post that contains long lengthy paragraphs. The same thing can be said about the readable content that’s on a website. Another crucial element of any web design is the implementation of various white spaces. White spaces essentially serve as a resting place for readers of a website. Additionally, white space serves as a focal point for users. For example, an image of a piece of text that is surrounded by white space will appear to be more important that an image or piece of text that is crammed together.

3) Fonts

In the early phases of the internet, the web was filled with an abundance of website that all utilised similar fonts such as arial and courier. However, designers are no longer limited to a small amount of fonts. The font that a website’s content consist of is important because it can make the website’s content appear to be more visually appealing and unique.

4) Visual Design

In general, even though people proclaim that you shouldn’t judge a book by its cover, they usually do more often than not. Therefore, by incorporating a visually appealing design, it can help to make a good first impression on your visitors, the very first moment that they visit the site. Statistics demonstrate that your website has approximately 1/10 of a second to grab the attention of your visitors. The key thing to remember is balance. It’s important that the designer of the website avoids the possibility of going overboard. Certain elements such as flash intros, animation, popup ads and scrolling text may seem visually appealing but they should be used sparingly.

5) Button Style

Every button that’s located on the website should be recognisable. They should all have a similar design effect and shape, regardless of the location or purpose of the button. The key thing to remember is that, all the buttons on the website should have a consistent colour theme, shape and texture.

6) Call To Action Prompt

In most, if not all cases, a website serves as a gateway that leads to an action, whether it may be to acquire a sale, gather contact information or to provide additional information. To ensure that the website gets its visitors to perform the intended action, it needs to have a call to action prompt that is evident and strong. Certain techniques such as space, contrast and colour can help to lead visitors to click the “right” buttons. Another call to action prompt is called a sign up form. This form should be simple and relatively quick to fill out. For example, you should limit your sign up form to 2-3 pieces of required information such as the name and email address. If you need additional information you should inquire about said information in a follow-up email as opposed to incorporating it, into the sign up form.

7) About Us

Another crucial web design element is an “About Us” page. This page should provide users with the specifics as to who you are and what you do. The page can serve as a place that talks about the company’s goal or philosophies. It can also serve as a place where visitors can view past user success stories or testimonials. The key thing to remember is that the “About Us” page should not be long and wordy, but rather simple with a minimum amount of information that keeps the visitors interested but not bored at the same time.

8) Footer

The footer of a website can help to connect your visitors with an abundance of information, without interfering with the design of the website. Due to the fact that it is located at the bottom portion of the page, it’s an ideal location for contact information, links or a site map.

9) Color Scheme

The design of your website should consist of a visually appealing and effective colour scheme that complements your logo and images on your website. In general, there are three different types of colour schemes.
* Analogous Colours – These colours are directly next to each other on the official colour wheel. This colour scheme is very appealing to the eye and somewhat passive as far as contrast goes. For example of analogous colours would be yellow paired with yellow-green and green.
* Complementary Colours – These are colours that are the opposite of each other. Whenever they are paired together, they can be utilised to garner attention to a specific portion of the website such as a call to action. Some examples would be green and red as well as purple/yellow and orange.
* Monochromatic Colours – This type of theme consists of the utilisation of different values of a single colour. Many experts proclaim that this colour scheme is relatively safe and is easy on the eyes as well. Some examples would be dark blue and light blue as well as green and light green.

10) Contact Information

Contact information can appear in the header or the main navigational portion of the website. It can also be featured on a “Contact Us” page. The key thing to remember is that this should be highly visible. Additionally, it should contain information such as a form to contact the website owner, physical address or phone number.

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